Michael from the YouTube channel the Iron Snail talks about Quince, a tech company that makes clothes.
Undercutting high end fashion brands by using manufacturer to customer sales and margin tradeoffs on their clothing. Where the clothing secretly isn’t even the product, the tech is.
They want to sell their technology and their know-how to other brands because Quince is a technology company before anything else. And if, say, 10 giant brands do want in, all of a sudden, Quince may not need to sell anything to keep the lights on.